New Corporate Design for ProCEED

Increasing media exposure of ProCEEd activities made it necessary for the project to establish a corporate design (CD). Several Lao graphical designers came up with creative ideas in a competitive bidding completed in mid April.

 

The winning design comprises three distinct graphical elements: A three-layer and three-color wave line with a silhouette symbolizing rural environment in Laos, and the project’s tagline “Environment – We care today for tomorrow”. The color code is based on MoNRE’s logo: Green represents forest and environment, blue stands for water, sky, and climate change and brown means mountains and biodiversity. The fonts used for print media are Verdana (sans serif) for headers and abstracts and Adobe Garamond Pro (serif) for text body.

 

The wave line’s three distinct elements – wave, silhouette and tagline – can also be used independently from each other if required by layout specifications. ProCEEd’s corporate design is complemented by the logos of Lao-German cooperation, GIZ and MoNRE.

 

Graphical or web designers and all media that cooperate with ProCEEd in its efforts towards environmental awareness raising receive CD Style Guide package encompassing vector graphics and fonts of all elements and guidelines and options for their application.

 

Consistent guidelines and standards constitute a framework that helps in the social marketing of ProCEEd’s objectives and activities in a consistent way in order to be recognized in its communication and media contacts with public and special audiences. Corporate design means the unique visual look and feel of a project or organisation as it shows in logos, colors, corporate typeface and wording as well as the design of print and online media.

 

NEWS

Second Survey on Environmental Awareness in Laos

As a follow-up to the 2012 KAP survey, ProCEEd launched a post-KAP in November 2016. It will compare results from 2012 with the ones from 2016. More...

Comic Book and Illustrations on Wildlife Conservation

ProCEEd published a comic book and a series of illustrations on wildlife conservation used on the 2016 Environmental Tour. More...

Training on Provincial Environmental Radio Programs

ProCEEd trained journalists from radio stations in Khammouane and Houaphan on environmental radio program productions. More...



ENVIRONMENTAL FILMS



You can now watch 12 professionally produced documentary films broadcast on LNTV in 2017. Three or four episodes of 15 minutes each make up for a mini-series that focuses on a specific topic, e.g. wildlife or forest protection. More films supported by ProCEEd and other GIZ projects are shown as well.

ENVIRONMENTAL RADIO



You can listen in to selected radio programs produced by LNR Khammouane in Thakek and Boualapha as well as by LNR Huaphan in Sam Neua and Houameuang. Some of them have even been translated into Khmu and Hmong language. Three 15-min episodes make up for a mini-series that focuses on a specific topic.

ENVIRONMENTAL TOURS



At the provincial and district level, Environmental Tours with entertaining environmental education activities regularly tour four provinces and Vientiane Capital. A bus and a truck using solar-powered equipment facilitate film, theatre and local learning and discussion initiatives. Don’t miss the tour!