Increasing media exposure of ProCEEd activities made it necessary for the project to establish a corporate design (CD). Several Lao graphical designers came up with creative ideas in a competitive bidding completed in mid April.

The winning design comprises three distinct graphical elements: A three-layer and three-color wave line with a silhouette symbolizing rural environment in Laos, and the project’s tagline “Environment – We care today for tomorrow”. The color code is based on MoNRE’s logo: Green represents forest and environment, blue stands for water, sky, and climate change and brown means mountains and biodiversity. The fonts used for print media are Verdana (sans serif) for headers and abstracts and Adobe Garamond Pro (serif) for text body.

The wave line’s three distinct elements – wave, silhouette and tagline – can also be used independently from each other if required by layout specifications. ProCEEd’s corporate design is complemented by the logos of Lao-German cooperation, GIZ and MoNRE.

Graphical or web designers and all media that cooperate with ProCEEd in its efforts towards environmental awareness raising receive CD Style Guide package encompassing vector graphics and fonts of all elements and guidelines and options for their application.

Consistent guidelines and standards constitute a framework that helps in the social marketing of ProCEEd’s objectives and activities in a consistent way in order to be recognized in its communication and media contacts with public and special audiences. Corporate design means the unique visual look and feel of a project or organisation as it shows in logos, colors, corporate typeface and wording as well as the design of print and online media.