"[30] Hillenburg was ready to "walk out" on Nickelodeon and abandon the series, since he wanted SpongeBob to be an adult character. Wednesday is recording day, the same schedule followed by the crew since 1999. [214][215] The series is among the All-TIME 100 TV Shows as chosen by Time television critic James Poniewozik in 2007. In 2013, Nickelodeon published and distributed SpongeBob Moves In!, a freemium city-building game app developed by Kung Fu Factory for iOS and Android. [167] Its ratings at that time were almost equal to SpongeBob SquarePants' then-average of 2.2 million viewers per episode. He said: "Jesus didn't turn people away. [23] Karen supplies him with evil schemes to obtain the formula, but their efforts are always unsuccessful and their restaurant rarely has any customers. [135][136][137] Finally, on November 6, an hour-long television film, titled Truth or Square, debuted on Nickelodeon. "[191] The New York Times' critic Joyce Millman said SpongeBob "is clever without being impenetrable to young viewers and goofy without boring grown-ups to tears. "[194] Television critics Alan Sepinwall and Matt Zoller Seitz ranked SpongeBob SquarePants as the 22nd greatest American TV series of all time in their 2016 book TV (The Book). Millman wrote, "His relentless good cheer would be irritating if he weren't so darned lovable and his world so excellently strange. Hillenburg explained: "[I] never really wanted to deliberately try to write a half-hour show". [41], While pitching the cartoon to Nickelodeon executives, Hillenburg donned a Hawaiian shirt, brought along an "underwater terrarium with models of the characters", and played Hawaiian music to set the theme. [56] Hillenburg recalled in 2012 that Nickelodeon told him, "Our winning formula is animation about kids in school... We want you to put SpongeBob in school. [25] When Mrs. [388][389][390] On August 13, 2013, the under 18 years of age category was won by David of the United States for his The Krabby Commercial, while the Finally Home short by Nicole of South Africa won the 18 and over category. It held an average national Nielsen rating of 4.9 among children aged two through eleven, denoting 1.9 million viewers. [175], Juenger noted SpongeBob could affect the ratings of other Nickelodeon programming because children often change channels to find their favorite programs, then stay tuned to that network. [413], Build-A-Bear Workshop introduced the new SpongeBob SquarePants collection in stores and online in North America on May 17, 2013.

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